Tham vong tham kin cua cac dai gia

Thứ ba, 17 Tháng một 2006, 14:37 GMT+7

Am tham nhung khong kem phan quyet liet, cac dai gia cong nghe the gioi dang xam thuc vao nhung mang thi truong moi, von khong phai so truong cua ho, bang du chieu bai tao bao.

1. Google: Thay ao thi truong di dong

Trong hanh trinh banh truong lanh tho khong met moi cua minh, Google to ra dac biet "huu y" voi the gioi khong day. Tu ban hop dong moi day de tro thanh cong cu tim nghiem mac dinh cho trinh duyet di dong cua Opera Software, cho toi viec khai truong trang chu tuy bien danh rieng cho de. Nhung gioi phan tich cho rang mot ga tham lam nhu Google dau chiu dung lai qua som nhu vay.


Tham vong tham kin cua cac dai gia
(Nguon: Mobilemag)

Cach day vai tuan, co mot tin don ro len la Google dang am tham phat trien mot chiec may tinh cua rieng minh, su dung he dieu hanh do chinh hang phat trien voi cai gia 200 USD. Chinh vi the, cac chuyen gia phong doan rang viec Google tu tay thiet ke mot chiec dien thoai di dong Web la hoan toan co the. Con de nay se co mot banh cuon, click duoc nhu chuot may tinh, voi ban phim nap truot rat thuan tien cho viet duyet Web va tim kiem. Tat nhien, cong viec san xuat se duoc "da" sang cho Dell hoac HTC, Google chi chu tam vao xay dung phan mem cho con de nay ma thoi.

Khac voi Nokia hay Motorola, Google cha may quan tam den phan cung va cac thong so ky thuat. Thu duy nhat no de tam la phan mem. Chiec dien thoai Google se duoc trang bi san trang chu tim kiem Google ca nhan hoa, tai khoan Gmail va mot phien ban cua Google Reader danh rieng cho DTDD, phuc vu nhung ai co nhu cau cap nhat tin tuc thoi su trong ngay.

Ban co the thiet lap tai khoan Gmail va cai dat preference tren may tinh, sau do tat ca cac dich vu tuong thich cua Google se o at dap xuong dien thoai cua ban. Lich su tim kiem tren PC cua ban cung se nhay ra moi khi ban thuc hien mot thao tac tim kiem tren de, cho phep ban go so ky tu it nhat ma van ra duoc ket qua nhu y.

Tat ca nhung dich vu nay co le se duoc Google cung cap mien phi. Gia cua con de tham chi chac cung... nhu beo vi hang nay chu yeu kiem tien tu quang cao. Sau quang cao Web, gio day Google lai dang nham nhe den thi truong quang cao di dong day tiem nang.

2. Apple: iPod = moi thu


Tham vong tham kin cua cac dai gia
(Nguon: Engadget)

Giang sinh nam nay that su la mot Giang sinh cua iPod, song Apple chac chan chua cam tam dung lai. Qua tao da the se tiep tuc tung ra tiep nhung thiet bi ai-cung-phai-co, ai-cung-phai-them-muon, ma dung dau danh sach la mot phan mem danh cho dau thu video KTS (kieu nhu TiVo) cung Mac Mini - tam diem cua giai tri so trong tuong lai.

Nhieu nguoi van dang mo uoc ve mot thiet bi iPhone dich thuc - hoa tron tinh hoa cua mot con iPod voi mot chiec dien thoai di dong thoi trang sanh dieu (Motorola Rokr da that bai hoan toan). Tuy nhien, ban than iPod cung se tiep tuc duoc "mong ma" bang hang loat tinh nang moi, chang han nhu nghe dai FM hoac radio ve tinh, hoac dan loa hifi-stereo be xiu tich hop ben trong. Tuong tu, ban nghi sao ve mot dong video iPod man hinh lon, di kem voi dau dia DVD? Va cuoi cung, cho them chut gia vi Bluetooth de bua tiec iPod them phan thinh soan la mot viec qua don gian.

Them mot chut tu duy nua: Tai sao nguoi dung lai khong the nang cap chiec may iPod cua ho bang nhung tinh nang va phan cung mong muon (O cung lon hon, man hinh to hon, Bluetooth, dai ve tinh), het nhu ho co the lam voi laptop vay?

3. Yahoo: Noi lau truyen thong

Yahoo da gop phan bien 2005 thanh Nam cua RSS (Dong bo hoa toi gian), khi tich hop cong nghe nay vao mot loat dich vu quen thuoc nhu MyYahoo, Yahoo News va ke ca Yahoo Mail. Yahoo cung tien tay giat luon ngoi vo dich ve dinh dang Media RSS danh cho video, khi cho phep nguoi dung tai video clip bat ky len cong cu tim kiem video cua hang.


Tham vong tham kin cua cac dai gia
(Nguon: Reuters)

Voi tat ca nhung vien gach lot duong nay, da den luc Yahoo co the thuc hien buoc tiep theo: bien My Yahoo tro thanh mot "cai lo" khong lo cua Truyen hinh Internet, hay IPTV. My Yahoo se tro thanh diem den duy nhat noi ban co the tim kiem, mua va xem video (cung nhu nghe chuong trinh phat thanh podcast) tu bat cu dia chi nao tren Web - du day la nhung clip an khach nhu Saturday Night Live hay phong su truyen hinh cua Kevin Sites tai cac diem nong the gioi ma Yahoo nam doc quyen.

Do se la noi ban co the thuong thuc tat ca cac noi dung media truc tuyen, de dang lap ra mot playlist, ghi dia DVD, upload video clip cua chinh minh va chia se chung voi nhung nguoi khac. De truyen hinh Internet co the cat canh, chung ta can co mot "cua ngo truyen thong" than thien voi nguoi dung (kem theo noi dung hay nua thi cang tot), va Yahoo co the mang den cau tra loi ly tuong.

4. Microsoft: Live, Live va Live

Trong nam nay, Microsoft se tim moi cach de chung minh minh la mot dai gia phan mem Internet. Dung vay day. Mac du da thang trong cuoc chien trinh duyet truoc Netscape nhieu nam truoc, song 85% doanh thu cua hang tinh den nay van la tu thi truong phan mem PC hoac may chu.


Tham vong tham kin cua cac dai gia
(Nguon: Flickr)

Duoi su dan dat cua Bill Gates va Tan giam doc cong nghe Ray Ozzie, moi day ga khong lo da cong bo sang kien "Microsoft Live", cung cap mot dang phan mem moi - "cu tru" tren web thay vi trong may tinh desktop nhu hien nay.

Nhung san pham dau tien bao gom: Xbox Live (cung cap game online), Windows Live (bao gom email, tin nhan nhanh IM va blog truc tuyen) va sap sua khai truong la Office Live (bo phan mem chia se tai lieu, quan ly du an va hosting website). Day qua la mot su khoi dau day hua hen, song toan bo nhung dich vu nay van tach roi khoi hai san pham chu luc cua Microsoft la Windows va Office.

Theo gioi phan tich, cuoi cung thi tat ca cac chuong trinh phan mem cua Microsoft se deu co mot phien ban Live nhu tren. Ban se co the click vao nut "Chia se" trong Word de tai len Office Live mot tai lieu bat ky. Hoac neu nhu ban muon chen mot thong tin tu Windows Live RSS vao file Word hoac Excel, de thong tin do duoc cap nhat tuc thi moi khi ban mo file do ra, cong viec do se tro nen de nhu boc keo trong tuong lai.

Khong bao lau nua, su khac biet giua viec tao mot file Word, Excel hay PowerPoint voi tao mot trang Web se hoan toan bien mat. Tat ca tai lieu se tro thanh trang web. Neu Microsoft co the noi nhip "cau tre" giua 2 the gioi desktop va Web voi nhau, dich vu Live cua hang chac chan se tro thanh mot kenh doanh thu khong lo.

5. Amazon: Cho "y tuong" truc tuyen
Tham vong tham kin cua cac dai gia
(Nguon: Flickr)

Co the noi, Amazon.com khong phai la mot hang ban le, ma la mot website kinh doanh thong tin. Ly do co ban de nguoi ta vao mua hang o Amazon la vi noi day cung cap thong tin cuc ky day du, phong phu va da dang ve san pham, tu gia ca, mo ta, thong so ky thuat, hinh anh cho den danh gia va cham diem cua nguoi da dung. Chinh vi the, buoc phat trien logic tiep theo se la khai truong mot cai cho kinh doanh "y tuong".

Tat nhien, van con qua som de Amazon co the tung ra mot dich vu "ra ngo ra khoai", song chang co ly do gi de hang khong khoi dau tu ton bang mot vai thu nghiem ngay trong nam nay.

Voi nhung hang muc san pham tuong doi co ban, khach hang co the truy cap vao mot muc co ten la "Thiet ke" ngay trong website Amazon.com. Sau do, su dung nhung phan mem thiet ke 3D don gian tren nen Web, nguoi dung se tu tuong tuong ra cac ngan keo cua tu bep bo tri nhu the nao, vo dien thoai di dong trong ra lam sao v...v... roi ban y tuong do lai cho nhung ai co nhu cau.

Tat ca nhung gi Amazon can lam la mo ra mot cai cho nen mat hang duoc dem ra mua ban la thiet ke va y tuong. O noi ay, nguoi tieu dung, cac nha thiet ke chuyen nghiep va cac doanh nghiep co the giao dich, danh gia, cham diem moi mot thiet ke dua len.

Thien Y (Theo CNN Money)



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