Quang cao truc tuyen thi truong dang mo rong

Thứ năm, 20 Tháng bảy 2006, 15:23 GMT+7


Hien viec quang cao truc tuyen (QCTT) dang co toc do tang truong nhanh. Nhung linh vuc nay con nhieu van de can phai dieu chinh de phu hop voi thong le quoc te va tiep tuc phat trien.

Dang vuot len vi tri thu nhi

Ong Nguyen Hung, Giam doc Cong ty Kiemviec.com cho biet, trong 3 phuong tien quang cao hang dau hien nay la truyen hinh, Internet va bao giay thi truyen hinh giu vi tri so 1, ke den la Internet va bao giay. Song thoi gian gan day QCTT co xu huong vuot hon bao giay vi luong khach hang (12 trieu nguoi su dung Internet) da phan co thu nhap tuong doi cao, nghe nghiep on dinh, tre, trinh do van hoa o muc nhat dinh… la thanh phan thich mua sam nhat. Co the thay, thi truong QCTT danh cho doi tuong khach hang nay dang duoc cac cong ty khai thac triet de nhu Ford, Toyota, Nokia, VNPT. Hien thi truong QCTT dang ngay cang xuat hien nhieu trong cac web-site bao dien tu.


Quang cao truc tuyen thi truong dang mo rong
Quang cao truc tuyen tren bao TNO lan toa rong, tiet kiem chi phi

Gia quang cao mot banner tren website (khoang 40 trieu dong/thang), thap hon nhieu so voi gia quang cao tren bao giay (giay kho A4 gia trung binh 5 trieu dong/ky). Bien do gia QCTT cung kha linh dong. Nhieu chu websiste con tinh gia dua theo so luong nguoi click vao banner quang cao (pay per thou-sand click) hay truy cap vao trang website do (pay per impres-sion). Voi QCTT, khach hang gap thuan loi hon bao giay do chi can nhap chuot vao mau quang cao se den ngay duoc website cua DN, trong khi voi quang cao tren bao buoc nguoi doc phai nho thong tin roi goi dien thoai hoac go dia chi tren Internet de truy cap vao website DN de biet them thong tin.

Mac du dang phat trien, song theo cac chuyen gia trong nganh quang cao, doanh thu ve QCTT tai VN chua nhieu. Du doan trong nam 2006 QCTT cua cac website co QCTT hang dau nhu Vietnamnet, 24h.com.vn,TNO, VnExpress, Tuoitre Online… cong lai cung khoang 64 ty dong, tuong duong 0,5% tong gia tri thi truong quang cao ca nuoc. Ty le nay qua nho so voi QCTT o cac nuoc nhu Trung Quoc (3 ty NDT, chiem 2,3% tong gia tri thi truong quang cao)…

Nhung tro ngai nen som khac phuc

Theo nhieu don vi dang trien khai QCTT, QCTT dang co nhieu phien toai ve mat ky thuat. Ong Hoang Hiep, phu trach makerting truc tuyen cua Trung tam VTC Game (tong cong ty Truyen thong da phuong tien Viet Nam) cho biet, viec thiet ke cac banner QCTT ton kem nhieu thoi gian. Boi chang co tieu chuan chung nao ve kich thuot, moi bao dien tu tu dat ra kich thuot banner rieng phu hop voi website cua minh, nen khi khach hang cung cap 1 banner cho don vi QCTT khac thi nay sinh ra phien toai, rac roi. Trong khi o nuoc ngoai, chi can thiet ke 1 lan 1 banner dung chuan la DN co the su dung duoc voi hang tram nghin website khac. Vi du nhu o dot quang cao cho game Cao Boi Khong Gian vua qua, trung tam VTC Game phai thiet ke kich thuoc banner rieng nhu hien nay dang tao kho khan cho don vi lam QCTT va di nguoc lai thong le quoc te.


Quang cao truc tuyen thi truong dang mo rong
12 trieu nguoi su dung Internet , QCTT cang them hieu qua

Mat khac, do QCTT dang tap trung mat do qua cao vao mot vai bao dien tu nen khi cham chan, dang ki sau, banner cua DN thuong bi day lui xuong phia duoi mang hinh, chim giua 1 rung banner khac, nen khong dat duoc hieu qua quang cao nhu mong muon. Chua ke viec muon dat mot banner quang cao tren cac website hang dau la rat kho. Thi truong QCTT Viet Nam cung chua co cac dai ly lon lam dau moi nen tro ngai cho DN khi ho muon to chuc cac chien dich truyen thong ram ro tren Internet. Ben canh do, cac chu trang website cung kho tiep can voi DN thuyet phuc ho lam QCTT, hoac sau khi thuyet phuc duoc lai gap kho khan trong thanh toan vi phai qua nhieu thu tuc nhieu khe. Ba Pham Hong Yen, phu trach tai chinh cua TrochoiViet.com, mot website flash game lon nhat VN cho biet, lam viec voi DN Viet Nam rat kho khan, tiep can duoc da kho, thuyet phuc ho quang cao con kho hon va mat rat nhieu thoi gian de thuong luong, mac ca.

Thi truong con rat lon

Song, du con khong it tro ngai, kho khan, nhung gioi lam QCTT o VN lai to ra lac quan. Ong Phan Minh Tam, Chu tich HDQT Cong ty Co Phan quang cao truc tuyen phan tich, khi Internet ra doi, cac website tren The gioi cung manh ai nay lam QCTT nhu hien nay. Nhung khi thi truong da dat mot qui mo nht dinh thi cac yeu cau ve thong nhat dinh dang, kich thuot duoc dap ung va dai ly quang cao xuat hien. QCTT Viet Nam cung se phai di theo lo trinh do. Hien Cong ty Co phan QCTT dang phat trien mot loat cong nghe va chien luoc moi nham thuc day thi truong QCTT di vao quy dao. Cong ty se thong nhat dinh dang, kich thuot chuan cho cac banner cua cac website va voi cong nghe luan chuyen banner ngau nhien de tat ca cac banner cung muc phi co co hoi thu hut su chu y tuong duong nhau.

Theo cac chuyen gia, neu tat ca di vao ne nep, QCTT tai VN hoan toan co the dat toc do tang truong 100% moi nam va co doanh thu tren 600 ty dong vao nam 2010.

Theo bao Kinh Te Viet Nam



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