Xe Hyundai dau tien khong gan logo

Thứ bảy, 09 Tháng hai 2008, 00:03 GMT+7


Hyundai Genesis, mau sedan the thao duoc nha san xuat o to lon nhat Han Quoc gui gam nhieu ky vong, lai mot lan nua gay chu y trong nganh cong nghiep xe hoi khi lanh dao Hyundai tuyen bo se khong gan logo tren luoi tan nhiet, nhu cac mau xe thong thuong khac.

Du kien co mat tren thi truong vao giua nam nay, Hyundai Genesis se trang bi luoi tan nhiet tron, khong gan logo Hyundai. Do la khang dinh cua Pho Chu tich phu trach phat trien san pham cua Hyundai, ong John Krafcik, tai Chicago Auto Show.

Cach day chua lau, tai trien lam o to tai Detroit (My), Hyundai da gioi thieu hai phien ban cua mau xe nay. Mot chiec co gan logo cong ty o chinh giua luoi tan nhiet duoc thiet ke theo dung phong cach Hyundai, con chiec kia co kieu luoi tan nhiet gom 4 thanh ngang, chia doi o giua - “hao hao” cua Mercedes. Ong Krafcik cho biet viec lua chon kieu luoi tan nhiet nao se duoc cong ty dua ra dua tren ket qua khao sat y kien cua nguoi tieu dung.



Hai kieu luoi tan nhiet khac nhau cua Hyundai Genesis tai Trien lam o to Bac My NAIAS 2008

Ong Krafcik cung cho biet Hyundai du doan khoang 20% khach hang se lua chon dong co V8 dau tien cua cong ty. Day la loai dong co 32 xu-pap DOHC 4.6L do Hyundai tu thiet ke va san xuat. Theo ong Krafcif, vao thoi diem Hyundai Genesis ra mat, dong co se khong ung dung cong nghe ngat xi-lanh hay phun xang truc tiep; tuy nhien, day la nhung tinh nang hoan toan co the bo sung sau.

Khi thiet ke dong co, cac ky su cua Hyundai da de ngo kha nang bo sung cac cong nghe tiet kiem nhien lieu tren, cung nhu lap them bo tang ap de tang tinh nang van hanh cho xe.

Trang bi chuan cho Genesis la hop so tu dong 6 cap. Se khong co phien ban so san.

Hyundai ky vong Genesis se giup hang dat chan vao thi truong xe sang, xoa bo hinh anh ve mot nha san xuat o to binh dan.

Ong Krafcik cho biet muc tieu canh tranh cua Hyundai Genesis la cac dong xe “co vai ve” tren thi truong hien nay nhu BMW 5 series , Mercedes-Benz E class la Lexus GS .

Hyundai hy vong mau xe nay se hap dan duoc nhung khach hang quan tam den gia tri thuc su va tinh nang van hanh cua mot chiec o to, nhung nguoi khong muon “vung tay” them hang ngan USD chi de so huu mot thuong hieu noi tieng.

Nhat Minh

Theo Automotive News



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