Thi truong o to Nong bong canh tranh

Thứ hai, 17 Tháng mười 2011, 14:24 GMT+7

Dua nhau tung ra cac mau xe moi cung nhung muc khuyen mai lon, cac hang o to dang ganh nhau tung tac de gianh cho dung trong long nguoi tieu dung o thoi diem mua xe soi dong nhat trong nam.

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Cuoi tuan qua, GM Viet Nam da chinh thuc gioi thieu hai san pham dau tien toi khach hang, sau le ra mat thuong hieu Chevrolet va hoat dong voi tu cach la mot thanh vien chinh thuc cua Tap doan GM (My) cach do 5 tuan. Tam diem chinh cua lan gioi thieu xe nay la Chevrolet Spark, dong xe nho quen thuoc voi nguoi tieu dung bang ten cu  Matiz. 

Chevrolet Spark moi co 6 mau bat mat nhu xanh la cay, do, trang, bac... co gia ban cong bo 362 trieu dong cho phien ban LS va 379,5 trieu dong cho phien ban LT. GM Viet Nam hien de ngo kha nang gioi thieu nhung phien ban Spark so tu dong. So voi cac phien ban cu, Chevrolet  Spark moi duoi truong cua GM Viet Nam dat hon khoang 30 trieu dong. Doi thu chinh cua Spark moi duoc cac quan chuc cua GM Viet Nam nhac toi la New Kia Moring duoc cung cap boi CTCP O to Truong Hai va Hyundai i10 duoc cung cap boi Thanh Cong Group.

Trong bao cao ban hang cua Hiep hoi cac nha san xuat o to Viet Nam (VAMA), 9 thang dau nam, GM Viet Nam ban duoc 1.226 xe Chevrolet Spark. Con CTCP O to Truong Hai ban duoc 4.868 chiec Kia Morning. Boi vay, cuoc canh tranh de gianh thi phan xe nho nay se hua hen rat quyet liet khi GM Viet Nam quyet tam don suc de chung to su doi moi cua minh tai Viet Nam. Tong giam doc Gaurav Gupta cua GM Viet Nam cung hua hen co nhung chinh sach tot de ban xe lo lon cho cac hang taxi ben canh mong muon phu song rong mau xe nay.

Cung trong lan ra mat nay, GM Viet Nam con gioi thieu Chevrolet Captiva. Day la mau xe tung noi dinh noi dam va thu hut nguoi tieu dung voi tu cach la xe the thao da dung (SUV) nhung co muc gia hop ly voi doanh so ban dung dau trong SUV o thoi diem 2007. Tuy nhien, phai toi thang 11/2011, Captiva phien ban moi moi co gia ban chinh thuc. Voi thuc te da buoc vao mua cao diem ban xe, viec cong bo ra xe moi nhung chua co gia ban co the tao ra mot con sot cho doi tu phia nguoi tieu dung, nhung cung co the dem lai nhung hieu ung nguoc lai, nhat la khi tinh hinh kinh te hien tai van con nhieu kho khan, cho vay tieu dung chua duoc noi long.

O TP.HCM, cung mot thoi diem voi GM Viet Nam nhung o phan khuc xe cao cap, Mercedes Benz Viet Nam (MBV) da co man ra mat an tuong cho xe E-Class phien ban 2012. TS. Udo Loersch, Tong giam doc MBV cho biet, trong 2 nam qua, da co 1.450 chiec E-Class the he thu 8 duoc ban cho khach hang Viet Nam. Tinh tren toan the gioi cung thoi gian, da co 550.000 xe E-Class duoc ban ra va toi 80% la xe sedan.

Voi day du cac phien ban dong sedan E –Class gom E200 BlueEFFICIENCY moi, E300 AMG moi, E250 BlueEFFICIENCY nang cap va E300 Elegance hien hanh, MBV cung hy vong se tiep tuc giu vung toc do tang truong trong ban xe cua minh tren thi truong. Di kem voi su ra mat cua phien ban E-Class 2012, MBV cung dua ra nhieu chuong trinh ho tro khach hang dac biet de thuc day ban xe don Tet.

Tuy nhien, thi truong o to se con co dip chung kien them su xuat hien cua  guong mat moi tham gia trong tuan nay la VinaMazda. Theo ke hoach, cuoi tuan, VinaMazda se chinh thuc khanh thanh nha may lap rap xe tai khu kinh te mo Chu Lai va gioi thieu ra thi truong nhung san pham xe du lich. Su hien dien tro lai manh me cua Mazda tai Viet Nam nay, noi ma cach day gan 20 nam, Mazda da doc chiem san choi, boi cac thuong hieu khac con bi hang rao cam van lam kho, cung hua hen se co them soi dong tren thi truong o to, dac biet la voi cac dong xe sedan hien dang do Toyota Viet Nam, Honda Viet Nam hay Mitsubishi Viet Nam, Nissan Viet Nam cung cap. Viet Bao (Theo VIR)

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