Dau tu vao khach san thoi diem nay co ngon an

Thứ bảy, 04 Tháng mười hai 2010, 18:42 GMT+7

  Theo nhan dinh cua cong ty nghien cuu thi truong bat dong san CBRE thi viec dau tu phat trien phan khuc khach san bac trung tu 2 sao tro len cung mo ra nhieu co hoi lon. Trong khi do cac khach san 5 sao chi dat cong suat thue trung binh 56% trong quy 3/2010. Trong 9 thang dau nam nay, luong khach quoc te den TP HCM tang 34% so voi cung ky nam ngoai, dat xap xi 1,93 trieu khach. Su gia tang luong khach du lich quoc te gop phan thuc day nguon cau cua thi truong khach san tai day.  
Dau tu vao khach san thoi diem nay co ngon an Cac khach san 2 – 3 sao moi tai khu vuc Quan 1 co luong khach luu tru on dinh
La trung tam kinh te, hanh chinh cua TPHCM, Quan 1 duoc xem la quan co vi tri dac dia, thuan loi ve giao thong va can ke voi cac trung tam mua sam, do vay so luong phong khach san tuong doi nhieu, chiem khoang 72% tong nguon cung.

Nhu cau khach san quan 1 van cao

Do day la khu vuc chinh danh cho kinh doanh va du lich nen ap luc nguon cau khach san tai quan 1 se tiep tuc tang trong tuong lai. Tuy vay, quy dat danh cho viec phat trien khach san quy mo tu 3 sao tro len qua han che. Ong Tang Gia Bao, Chu tich Hoi dong quan tri khach san Valley Moutaint nhan dinh: “Voi quy dat han hep nhu hien nay thi rat kho co the “thon tinh” duoc nhung mat bang co dien tich du rong de dap ung nhu cau xay dung khach san dat chuan. Khach san tu 3 sao tro len doi hoi dien tich dat tu 2.500 - 5.000 m2 de co toi thieu 70 phong khach san. Do la chua ke nhung yeu cau khac de thu hut khach nhu: giao thong, bai dau xe, gan cac trung tam mua sam…” Ong Quan cung chia se them rang: “Cach ma cac doanh nghiep thuong lam do la tim cach mua lai 3 hoac 4 can nha pho lien ke o nhung con duong dac dia nhu Ly Tu Trong, Le Thanh Ton, Pham Ngu Lao… thuoc Q.1 roi pha bo, xay khach san”.

Hien tai, co so ha tang cua TPHCM con kem, viec dau tu xay dung nhung khach san cao cap o nhung dia diem khong thuan tien ve giao thong rot cuoc cung khong the lam tang gia tri cua bat dong san. Cung vi li do nay, cac tap doan kinh te deu lua chon nhung dia diem dep, dien tich mat bang tu 2.000 m2 tro len de dau tu khu trung tam thuong mai, van phong cho thue, can ho cao cap… thay vi xay dung khach san cao cap. Dieu nay cung de hieu vi day chinh la nhung linh vuc dang nhan duoc nhieu chinh sach uu dai tu phia nha nuoc.

Nhieu co hoi dau tu vao khach san cap thap

Gia phong khach san co su chenh lech kha lon. Khach san 5 sao gia phong gan nhu gap doi khach san 4 sao va gap ba lan gia phong khach san 3 sao

Theo nghien cuu cua cong ty Savills Viet Nam, toan TPHCM co 13 khach san 5 sao, cung ung cho thi truong 4.100 phong, nhung cong suat trung binh chi dat 56% trong quy 3/2010. Gia phong trung binh cua khach san 5 sao o TPHCM vao khoang 125 USD/dem. Khach san 4 sao cung roi vao hoan canh tuong tu, voi so luong 9 khach san tren toan thanh pho, cung ung 1.400 phong voi gia trung binh khoang 80 USD/phong/dem, nhung cong suat trung binh chi dat khoang 59%. Trong khi do Thanh pho co den 38 khach san tieu chuan 3 sao voi hon 3.300 phong va cong suat trung binh giu o muc 61%.

Co the thay, mua thap diem nhu quy 3/2010, cac khach san tu 3 - 5 sao chi co the duy tri cong suat phong xap xi khoang 59%, thap hon 6% so voi quy truoc. Trong khi do cac khach san cap thap hon van duy tri tot muc doanh thu tu luong khach du lich noi dia, nho chat luong dich vu tot, tien nghi va thuan tien ve giao thong.

Chu dau tu he thong khach san Lan Lan (duong Thu Khoa Huan, Q.1) cho biet: “Khach hang ngay cang doi hoi cao hon, vi vay khach san cung phai duoc nang cap, chu trong dau tu dong bo tu co so ha tang den chat luong phuc vu de dap ung nhu cau cua khach hang”. Neu nhu khach san 4 - 5 sao chu yeu phuc vu khach du lich quoc te den du lich va doi tuong khach doanh nhan trong nuoc den de lam viec, giao dich thi cac khach san 2 - 3 sao chu yeu phuc vu khach du lich. Nhom khach hang noi dia khong qua chu trong den cac dich vu tien ich cao cap nhu phong spa, gym, ho boi… Da phan ho lua chon khach san dua tren cac tieu chi ve gia ca, tien ich va chat luong phuc vu.

83% nguon cung tuong lai tap trung o quan 1

Theo nhan dinh cua cong ty nghien cuu thi truong bat dong san CBRE thi viec dau tu phat trien phan khuc khach san bac trung tu 2 sao tro len cung mo ra nhieu co hoi lon. Tren thuc te, thoi gian gan day mot so khach san tu nhan nho da phat trien thanh khach san co quy mo dat chuan tu 2 - 3 sao. Tieu bieu co the ke den he thong khach san A& Em hien dang nhan rong thanh chuoi 7 khach san lien ket tai cac truc duong hut khach o Q.1 nhu Le Thanh Ton, Ly Tu Trong, Thu Khoa Huan va Thai Van Lung. Khach san Lan Lan moi mo them chi nhanh thu 2 tieu chuan 3 sao voi quy mo tren 100 phong cung tai duong Thu Khoa Huan, Q.1. He thong khach san Que Huong cung phat trien hon 4 khach san o dia ban Quan 1 va Quan 3.

So di nhieu nha dau tu chon huong dau tu theo chieu rong bang cach mo ra ngay cang nhieu co so kinh doanh vi day la cach nhanh nhat de tang gia tri bat dong san. Ngoai muc dich thu hut loi nhuan tu viec dieu hanh, kinh doanh khach san, nha dau tu thuc hien cac dong thai tao lap thuong hieu, nang cao chat luong phuc vu, qua do nang cao gia tri cua co so kinh doanh, gian tiep gia tang gia tri bat dong san.

Hien cac khach san 1 - 2 sao hoac 2 sao cong van con ton tai nhung khuyet diem nhu han che ve trinh do quan ly, tinh chuyen nghiep, muc do nhan dien thuong hieu kem. Hon the nua, ky thuat thiet ke va bo tri khong gian cua khach san con nhieu bat cap, nhieu dich vu di kem chua dat chuan…. Tat ca nhung yeu to nay chac chan se co nhung anh huong khong nho den gia tri cua bat dong san.

Theo Savill, du kien se co khoang 150 phong khach san 5 sao, 820 phong khach san 4 sao va 508 phong khach san 3 sao tham gia vao thi truong trong 2 nam toi. Cung theo du bao cua cong ty nay, se co khoang 83% nguon cung tuong lai tap trung o quan 1, phan lon cac khach san nay dang duoc xay dung va mot vai du an dang len ke hoach. Tuy nhien, viec trien khai cac du an xay dung khach san cao cap thuong bi chi phoi boi tinh hinh kinh te toan cau, do vay nguon cung cung co the thay doi theo.

Minh Kha

Viet Bao (Theo DDDN)

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