Viet Nam trong xu huong chay theo hang hieu

Thứ ba, 25 Tháng một 2011, 13:58 GMT+7

Chua bao gio tai Viet Nam, nhu cau mua hang hieu cua nguoi dan lai “nong” den the. Co nhung nguoi san sang chi hang nghin do la tham chi hang chuc nghin do la My chi de so huu mot chiec tui hay mot doi giay hang hieu nuoc ngoai.  Con nhung thuong hieu co tieng tai Viet Nam, chat luong cao lai duong nhu chua duoc cong nhan la "hang hieu".

Su do bo cua hang hieu "lang gieng"

Noi den hang hieu nguoi ta se nghi ngay den nhung cai ten nhu Louis Vuitton, Gucci, Hermes, Burberry, Versace… von co lich su tu lau doi. Chang han nhu thuong hieu Louis Vuitton da co tu nam 1854, Burberry cua Anh xuat hien tu nam 1908, Gucci bat dau san xuat tu nhung nam 20 cua the ky truoc....

Khong chi the, comot cau noi vui ve hang hieu rang, “tren chiec ao thun hieu Lacoste mua chinh hang, tram cai rang cua hang tram con ca sau deu duoc theu sac sao nhu nhau, hay tren moi chiec banh MacDonal, ban co the dem duoc dung 173 hat vung”! Dieu nay noi len do chinh xac cua chung hoan hao den muc that kho tin. Chinh vi vay, nhung thuong hieu tren luon luon la mo uoc cua tat ca moi nguoi.


Viet Nam trong xu huong chay theo hang hieu
Nhieu nguoi san sang bo ra hang trieu
de mua mot mon hang hieu

Tuy nhien, khong chi nhung thuong hieu ke tren chiem duoc cam tinh cua nguoi tieu dung Viet Nam, vai nam gan day, nhung thuong hieu nhu Bonia, Charles & Keith, Carlorino, Nose, Noir tu dat nuoc lang gieng cung duoc goi la hang hieu va da thu hut su yeu thich cua dong dao gioi sanh dieu. Khong the phu nhan chung dang dan chinh phuc mot phan thi truong cao cap tren chinh san nha cua ta.

Nhung cai ten nhu Charles & Keith, Bonia, Carlorino, Nose, Noir … la nhung thuong hieu quan ao, giay dep, tui xach, do phu kien den tu nuoc lang gieng Singapore, Malaysia gan day da dan tro thanh diem den cua nguoi tieu dung bac trung va cao cap o Viet Nam.

Chung duoc trung bay trong cac cua hang sang trong tren nhung truc duong chinh hay trong cac Trung tam thuong mai nguy nga cua thanh pho, co website bat mat chang kem gi hang hieu Au, Mi, co nhung chien dich quang cao ram ro thu hut bao chi… Co nhung nguoi co the bo ra tien trieu, tham chi hang chuc trieu, sang nua la hang tram trieu dong de mua mot mon do hieu noi tieng the gioi. Tuy nhien nhung thuong hieu noi tieng tai Viet Nam, co chat luong cao lai duong nhu chua duoc xa hoi thua nhan la hang hieu. Co chang chi la cau hoi, lieu Viet Tien, An Phuoc hay Biti’s hay gan day nhu NEM, IVY... co the goi la hang hieu hay khong?...


Viet Nam trong xu huong chay theo hang hieu
Thuong hieu Charles & Keith cung duoc nhieu nguoi me man

Co mot thuc te, theo mot so nhan vien ban hang tai Trung tam thuong mai: "Nhieu nguoi tieu dung den day chon hang, khen mau ma dep, gia hop ly nhung khi ra thanh toan, nhin thay mac xuat xu tu Viet Nam thi dem tra lai quay, boi co le vi nguoi tieu dung chua chap nhan mua hang noi dia gia cao"! Tham chi o nhung ban tre tha chap nhan mua tui hang fake (hang nhai) cua cac thuong hieu noi tieng con hon la mua tui xin hang Viet Nam!

Con theo mot nguoi tieu dung tai Ha Noi: “Neu xem chat lieu, gia ca, mau ma thi hang noi co khi khong thua hang ngoai. Nhung neu toi mac chiec ao co logo cua Hugo Boss hay Pierre Cardin…nguoi ta biet ngay toi dang mac do hieu. Con logo hinh dau con su tu cua Sanciaro (Viet Tien), hay chu A cach dieu cua An Phuoc thi chua chac nguoi ta biet do la hieu gi”….ly do tam ly cung chi phoi rat nhieu.

Mot mat khac, neu xem xet ky hang hieu nuoc ngoai, chung ta de dang co the thay, phan lon thuong hieu cua ho luon song hanh voi mot cau chuyen ve lich su cuoc doi, su nghiep cua nhung con nguoi tao dung ra no hay don thuan la phong cach va ca tinh cua nhung nha thiet ke thoi trang tai hoa cua cac san pham do. Do la mot ly do lam nen phong cach cua hang hieu, day la dieu hang hieu Viet Nam chua co….

Viet Bao (Theo ANTD)


Cac bai viet khac:

Tiep theo >>


^ Lên đầu trang ^


Copyright © 2006-2012 by VietBao.vn
Viet Bao Viet Nam - All Rights Reserved.