Su that ve hang khong gia re

Chủ nhật, 04 Tháng mười hai 2005, 07:02 GMT+7

Nhung loi quang cao, chi voi 7 USD, 9 USD hay 25 USD la co the “bay” sang Singapore, Thai Lan... cua cac hang hang khong gia re nhu Tiger Airways, AirAsia, khach hang tuong rang co the su dung dich vu voi gia re. Nhung su thuc khac xa voi quang cao.


Su that ve hang khong gia re
Hang hang khong gia re Ryanair cua Ireland.

Chua bao gio thi truong hang khong Viet Nam "nong" nhu thoi diem hien nay, boi su xuat hien cua cac hang hang khong gia re: Tiger Airways (Singapore), AirAsia (Thai Lan). Sau khi tham nhap thi truong Viet Nam, hai hang tren dang tiep tuc quang cao ban ve may bay tren cac duong bay Viet Nam - Singapore, Viet Nam - Thai Lan voi gia 25 USD/luot. Nhung qua tim hieu, chang ai mua duoc gia nay.

Anh Hung, mot hanh khach da mua ve may bay cua Thai Lan (tu dau thang 11 cua hang AirAsia) cho biet, du den cuoi thang 12 toi moi di, nhung nghe gioi thieu cang mua som cang re, nen anh tim den Van phong cua hang tai 303 Kim Ma (Ha Noi) mua ve.

Den noi anh moi "nga ngua", chang co gia ve 25 USD nhu quang cao. Khi hoi tai sao, nhan vien giai thich rat lang nhang, kho hieu, nao la gia tren chi tinh gia ve "co so" nao la phai dat mua som hon, bao dat cho dung dot ban ve gia re... Toan nhung dieu kien kho co khach hang nao dap ung duoc.

Rat nhieu nguoi hao huc khi nghe tin co hang khong gia re, nhung khi tim mua, ho khong khoi that vong, co nguoi rat buc boi va huy chuyen di vi “sap bay" quang cao. Tham chi co nguoi cho rang, ho co cam giac bi... lua.

Nhung thong tin quang cao cua cac hang dang dang tai tren cac phuong tien thong tin dai chung chi la... quang cao. Van de o day la "nghe thuat" quang cao duoc thiet ke theo kieu “nguoi khon an noi nua loi...". Kieu quang cao "mot nua su that", gay soc cho khach hang khi tiep can voi "su that toan phan" - cung la dieu de hieu.

Tren thuc te, trong so 10 diem chuyen xuat ve cho khach hang cua hang Tiger Airways tren dia ban Ha Noi chi co 5 diem tra loi san sang ban ve. Tuy nhien, chinh ho cung khang dinh, khong bao gio co ve 25 USD/luot tren tuyen Viet Nam - Singapore.

Cung nhu nhieu diem ban ve khac khi khach hang hoi mua ve tai 65 Le Trong Tan, thi duoc nhan vien o day khang dinh, “chang ai mua duoc ve 25 USD", ma chi co gia 200-400 USD/luot tren duong bay Viet Nam - Singapore.

Mot nhan vien ban ve o so 65, nha A4 khu tap the Van Chuong khong giau duoc su ngac nhien voi cai ly, tai sao khach hang lai tin vao nhung loi quang cao. Anh tiet lo, do chi la "chieu" quang cao cua cac hang, lam gi co chuyen chi can bo ra dung so tien nhu thong tin quang cao la co duoc mot tam ve. Tren thuc te it nhat khach hang phai bo ra gap doi so tien nhu quang cao moi co tam ve "hang xoang". Neu mua ve xin hon phai ton gap hang chuc lan.

Hang khong gia re khong con la doi voi nhieu nuoc tren the gioi, nhung o Viet Nam qua la moi me. No xuat phat tu triet ly kinh doanh, dem dich vu cao cap phuc vu doi tuong binh dan. Thuc ra loai hinh dich vu nay nhan duoc su khuyen khich cua nhieu quoc gia, co dieu cach quang cao "nhap nhem" cua cac hang o Viet Nam da gay su hieu lam cho nhieu nguoi.

Theo mot chuyen gia hoach dinh chinh sach thi truong hang khong thi, chuyen cac hang ban ve di Thai Lan, Singapore voi gia 25 USD/luot chang co gi dang ngac nhien. Co so de ho dua ra muc gia nay hieu nom na giong nhu xe khach da ra khoi ben, nhung tiep tuc "vot" khach doc duong, de kiem them dong nao hay dong ay.

Tren mot chuyen bay hon 100 cho ngoi, cac hang chi dinh luong mot so ghe rat it (thuong chi vai ve) ban gia re. So luong ve gia re nhieu hay it phu thuoc vao so khach dang ky di tren chuyen bay ma hang da du bao. Truoc chuyen bay vai ngay, cac hang da du bao kha chinh xac so luong khach di tren chuyen bay, cung nhu con trong bao nhieu ghe... So luong ghe trong nay se thuoc dien ap dung chinh sach ve gia re.

Trong truong hop khach dang ky bay som, hang se chu dong “phan phoi" gia ve re cho cac chuyen bay de lap cho trong... va cung la tao tieng “chuyen nao cung co nguoi mua duoc ve gia re", de "hut" khach. Chieu "du” khach la vay, nhung khi quang cao, cac hang co tinh "nhan" vao gia re, khien nhieu nguoi tuong ca chuyen bay ap dung gia ve ay. Khi ap dung gia ve re, cac hang con cat giam toi da dich vu, nen tiet kiem mot khoan tai chinh dang ke. Hau het cac hang "cam" hanh khach mang theo thuc an, nuoc uong len may bay.

Theo cac chuyen gia, cach lam nay chang khac nao chieu “ep” khach su dung cac dich vu tren may bay cua ho voi mot muc gia cao hon gap nhieu lan so voi mua tai mat dat... Mot lan nua cau noi don gian, nhung rat hay lai dung: "tien nao cua ay”...

(Theo Nhan Dan, Tin Tuc)


Theo dong su kien:
Tiger Airways mo duong bay toi Da Nang (25/11/2005)
Khong han che bay gia re vao Viet Nam (14/10/2005)
Hang khong gia re ma khong re (10/10/2005)
Chuyen bay gia re dau tien Tiger Airways cat canh (01/04/2005)
Tiger Airway tiep tuc dot nong san choi gia re (30/03/2005)
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