Quy tac phat trien phan khuc thi truong

Thứ ba, 08 Tháng ba 2005, 10:46 GMT+7


Lap ke hoach cu the de phan khuc thi truong
Lap ke hoach cu the de phan khuc thi truong

Hau het cac cong ty, bat ke lon hay nho, deu huong hoat dong marketing cua minh vao viec phan khuc thi truong co chon loc nham toi da hoa hieu qua kinh doanh.

Theo gioi chuyen mon, hoat dong marketing doi voi phan khuc thi truong co the mang lai loi nhuan rat lon. Chang han, neu muon cung cap mot san pham chi phuc vu mot nhom khach hang o dia phuong, ban co the quang ba qua dai phat thanh hoac mot so to bao nho boi hinh thuc quang cao nay duoc coi la re tien va hieu qua.

Ngoai ra, de giam rui ro khi tinh den chuyen tham nhap vao mot phan khuc thi truong moi, doanh nghiep can ghi nho ba quy tac quan trong duoi day:

Xac dinh nhung nhu cau doc dao va lap ke hoach dap ung

Loi nhuan co the cao hon ky vong neu ban xac dinh duoc nhung nhu cau doc dao ma phan khuc thi truong dang con bo ngo. Viec xac dinh nhu cau doc dao can di doi voi viec xac dinh va danh gia cac doi tuong khach hang tiem nang de tu do co chien luoc phu hop.
Hay bat dau cong tac nay bang viec xem xet tat ca cac dang san pham va dich vu ma ban co the cung cap. Phan khuc thi truong doc dao co the chi don gian la viec ban “nang tam” mot san pham the manh nao do cua doanh nghiep de huong vao mot nhom doi tuong khach hang co tiem nang.

Huong vao dung muc dich de khuech truong san pham

Khi tiep can mot phan khuc thi truong moi, ban can nam bat nhung dac trung cua thi truong do va chuan bi giao tiep voi nhung khach hang tiem nang. Cung voi viec phat dong mot chien dich quang ba dac biet doi voi phan khuc thi truong moi, ban cung can phai sua doi mot so noi dung co ban trong hoat dong cua doanh nghiep, nhu khau hieu, phong cach lam viec neu cam thay khong con phu hop.

Luon kiem chung thi truong

Truoc khi co nhung buoc di cu the, ban can danh gia cac doi thu canh tranh truc tiep ma doanh nghiep co the phai doi mat trong phan khuc thi truong moi, dong thoi xac dinh doanh nghiep can lam gi de tao loi the cho minh. De co duoc buc tranh tong the, tot nhat la lam mot khao sat phan tich canh tranh, trong do chu y den phuong thuc ban hang, viec dinh gia va cac kenh phan phoi cua doi thu canh tranh.

Ban se lam gi neu khong co doi thu canh tranh tren phan khuc thi truong cua ban? Day chua han la dau hieu tot. Dieu do co the la do chua co cong ty nao phat hien ra thi truong hep do. Nhung cung co the nhieu cong ty da thu nghiem va that bai. Chinh vi vay, can co phan tich thi truong mot cach ky luong va trien khai than trong de co the kiem soat rui ro.

(Theo Dau Tu)



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