Nhung cach kiem tien cua Facebook

Chủ nhật, 20 Tháng năm 2012, 10:31 GMT+7

Nguon thu chinh cua mang xa hoi nay la tu quang cao, ung dung, dich vu tang qua va thanh toan bang tien ao.
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Qua tam nam hoat dong, doanh thu cua mang xa hoi lon nhat the gioi da tang truong khong ngung. Theo thong tin cong bo phuc vu IPO cua Facebook, nam 2009, doanh thu cua mang xa hoi nay la 777 trieu USD. Nhung den nam 2011, hang thu ve so tien gan gap 5 voi 3,7 ty USD. Rieng quy I/2012, doanh so ma Mark Zuckerberg va cac dong su tao ra la hon mot ty USD. Cac hoat dong chinh mang lai doanh thu khong lo cho Facebook la phi quang cao, hoa hong tu cac ung dung, dich vu tien ao va tang qua tren mang.


Nhung cach kiem tien cua Facebook
Quang cao tu tao tren Facebook.

Den nay, quang cao van la nguon thu lon nhat cua hang. Nam 2009, hoat dong nay chiem toi 98% tong doanh thu Facebook. Tuy nhien, trong 2 nam tro lai day, ty le tren da lan luot giam xuong con 95% va 85%. Co hai loai quang cao pho bien tren Facebook, do la quang cao tu tao (self-serve Ads) va quang cao tuong tac (Engagement Ads).

Nguoi dung co the tu thiet ke quang cao cho tren www.facebook.com/ads/create va cho chung xuat hien tai thanh ben phai cua mot trang Facebook. Nhung thong tin tren do co the la mot cong ty, mot su kien, nhom, Facebook fanpage hay ung dung cua mot ben thu ba. Loai quang cao nay cho phep ho thu hep pham vi khach hang mot cach toi da. Vi du, quang cao cua Nike chi hien ra tren Facebook cua nhung nguoi co so thich ghi trong profile la Nike hay The thao. Zynga - nha phat trien cac game online noi tieng tren Facebook nhu FarmVille hay Cafe World la cong ty dong gop lon nhat cho mang doanh thu nay cua Facebook.


Quang cao tuong tac tren Facebook.
Quang cao tuong tac tren Facebook.

Quang cao tuong tac thuong chi danh cho cac cong ty lon. Cac banner nay cung duoc dat tai thanh ben phai trang Home khi nguoi dung dang nhap vao Facebook. Chung cho phep nguoi dung an “Like” de gia nhap lam thanh vien va nhan thong tin cap nhat tu cong ty. Thang 9/2009, Facebook cung cung cap cong cu Brand Lift cho phep cac doanh nghiep do luong muc do hieu qua cua chien dich marketing. Nam 2010, loai hinh marketing nay dong gop 250 trieu USD vao doanh thu quang cao cua Facebook.

Cac ung dung, nhu game FarmVille cua Zynga thu hut duoc rat nhieu nguoi choi thong qua Facebook. Mang xa hoi nay cung cap nen tang (platform), hay noi cach khac, la cho nhung ung dung nay “thue dat” de phat trien. Vi vay, Facebook se kiem duoc mot khoan hoa hong tu chu nhan cua nhung ung dung nay.


Dich vu qua tang la mot mo vang voi Facebook.
Dich vu qua tang la mot mo vang voi Facebook.

Dich vu tang qua ao cung la mot mo vang doi voi Facebook. Neu nguoi dung mua mot chiec thiep chuc mung sinh nhat cho ban be tu shop cua chinh hang, thi toan bo so tien se thuoc ve Facebook. Con neu mua tu cong ty khac, thi mot phan trong so do se duoc trich cho Facebook. Voi nhung mon qua gia trung binh 1 USD tren Facebook Gift Shop, mang xa hoi nay co the kiem toi 200 trieu USD moi nam.

Dich vu tien ao (Facebook Credits) cho phep nguoi dung mua thiet bi trong game hoac trong cac ung dung khac. Ban dau, tien ich nay chi duoc mo ra chi de tao thuan loi cho nguoi dung mua qua ao. Tuy nhien, sau nay no da duoc mo rong ra cho cac ben thu ba voi 1 USD tuong duong 10 Credit.


Dich vu tien ao - Facebook Credit.
Dich vu tien ao - Facebook Credit.

Ty le phan chia loi nhuan giua cac nha phat trien ung dung va Facebook la 70 - 30. Hinh thuc thanh toan pho bien nhat la thong qua PayPal. Facebook Credit con co the duoc dung de mua phieu qua tang tai Walmart, Target hay bat ki cua hang nao khac tren khap nuoc My.

Ha Thu (tong hop)

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