Kieng thang co hon kinh doanh e am

Thứ sáu, 31 Tháng tám 2012, 11:26 GMT+7

Kieng \'thang co hon\', kinh doanh e am Nhieu dai ly xe may cho biet khach hang chi den xem chu khong mua do kieng thang co hon. Hang loat cac linh vuc kinh doanh nhu oto xe may, bat dong san von da gap kho khan tu nhieu ngay nay lai them kho khan lon khi thang "co hon" den.

Xe may, oto than ngan tho dai

Mot nhan vien ban hang tai dai ly Honda Kwaitexco (Nguy Nhu KonTum, Thanh Xuan, Ha Noi) cho biet, luong khach hang mua xe giam manh trong hai tuan cuoi thang 8. Ly do: khach kieng mua sam do thoi diem nay trung voi hai tuan dau thang 7 am lich, ma dan gian quen goi la "thang co hon". Nua thang qua, moi ngay chi lac dac vai nguoi den xem va tim hieu ve cac chuong trinh khuyen mai, giam gia xe. Nguoi mua rat thua vang.

Thang co hon nam nao cung la thoi diem nhu cau xe may giam thap nhat trong nam, vi nguoi tieu dung Viet Nam kha me tin, cho rang mua xe trong thoi gian nay de gap xui xeo, ra duong de bi tai nan... Chinh vi vay, khong that su buc thiet, thi phan lon nguoi tieu dung thuong cho qua thang 7 am lich moi mua sam. Dieu nay khien doanh thu cua cac dai ly xe may giam di trong thay.

Nam nay, do kinh te kho khan, nguoi tieu dung that chat chi tieu nen nhu cau ve xe may da giam toi 40% so voi cac thang truoc. Buoc sang "thang co hon", doanh so con giam manh hon. Mot nhan vien kinh doanh xe may tai dai ly Yamaha Hong Hanh tren duong Ba Trieu (Ha Noi) cho biet, trong 2 tuan qua so luong xe may ban ra giam 30% so voi hai tuan truoc do.

Anh Hoang Manh Khanh, Giam doc Cong ty TNHH Vuong Phat (Ha Noi) chuyen phan phoi xe may nhap khau thuong hieu Sachs (CHLB Duc) - cho biet noi rang tinh doanh so ban xe trong thang 7 am thi du bao rat xau. Cac thang truoc tieu thu xe Sachs dat tren 100 xe thi qua thang 7 am lich, so luong ban ra du kien khong dat con so tren.

Kieng \'thang co hon\', kinh doanh e am, Tin tuc trong ngay, Kinh doanh, thang co hon, oto, xe may, bat dong san, Honda Kwaitexco, nguoi tieu dung
Nhieu dai ly xe may cho biet khach hang chi den xem chu khong mua do kieng thang co hon.

Tuy nhien, kinh doanh thuong tinh theo duong lich. Nam nay thang 7 am lich bat dau tu ngay 17/8 va keo dai toi 15/9. Vi the, nhieu nguoi tranh "thang co hon" nen da mua xe vao hai tuan dau thang 8 va hai tuan cuoi thang 9 duong lich. Day cung la thoi diem hoc sinh tuu truong nen nhu cau ve xe may tang, do vay neu tinh theo duong lich thi co the noi tieu thu xe khong giam ma con tang chut it so voi nhung thang truoc do, anh Khanh noi.

Dao qua mot vong cac cua hang, dai ly xe may dip cuoi thang 8 deu thay, bao hanh, bao duong, thay the phu tung dang la cong viec chinh cua phan lon cac dai ly cua hang xe may. Kinh doanh rat cham nen nhieu nhan vien bo phan kinh doanh dang phai "ngoi choi xoi nuoc". Day la tinh canh chung cua cac dai ly ban xe may tai Ha Noi trong gian doan nay.

Cac dai ly thi cho biet ho nhu "ngoi tren lua", boi luong xe nhan ve dang chat kin kho, trong khi mat toi 4 tuan len tiep nhu cau giam manh, xe da giam gia het co cung chang ban duoc. Dai dien cong ty xe may Kuong Ngan, nha phan phoi chinh thuc cua nhieu hang san xuat, cung cho hay cac dai ly xe may hien nay dang dung giua nhieu "gong kim" khi van phai nhap deu san pham tu nha san xuat roi luu kho, trong khi doanh so ban hang lien tuc sut giam manh. DN bi rang buoc boi dieu kien neu khong nhap hang deu thi hang se khong cung cap san pham nua.

Gia xe may tren thi truong thoi diem vua qua co nang len, nhung nay lai phai ha xuong nhu cu.

Chang han mau xe Honda Lead cuoi thang 7, dau thang 8 duong lich, mot so cua hang da nang len them 500.000 dong/xe, tu 35-36 trieu dong (gia de xuat 35,5-36,5 trieu dong), nay phai giam ve 34,5-35,5 trieu dong. Honda Air Blade cung tuong tu, gia dau thang la 36,5-37 trieu dong (gia de xuat 38 trieu dong), thi 2 tuan cuoi thang 8 con 36,2 trieu dong. Mot so mau xe cua Yamaha nhu Nouvo LX 135cc, Cuxi, Mio Classico... lai giam tu 1 den 3 trieu dong/xe. Gia hien tai cua nhung chiec xe nay lan luot la khoang 33,4 trieu, 30 trieu, va 22,5 trieu dong.


Cac dai ly cho biet, mac du lien tuc dua ra cac chuong trinh khuyen mai nhu ho tro le phi truoc ba, tang san pham, dich vu... cho khach hang mua xe, song cung khong cai thien duoc tinh hinh.

Kho khan hon xe may la kinh doanh oto. Theo ong Ha Minh Tuan, Giam doc Cong ty kinh doanh xe cu Anycar, tieu thu xe oto cu giam thap trong 7 am lich. Day la thoi diem ban hang kem nhat trong nam boi nhieu khach hang co y dinh mua xe deu da tam dung hoac mua truoc do tranh hoan toan "thang co hon", chinh vi vay ma doanh so ban cua cac cua hang deu giam.

Tieu thu oto moi cung nam trong tinh trang chung. Da 2 tuan nay nhieu dai ly cua cac hang Ford, Toyota, Honda, GM... tai Ha Noi cho biet ho chi ban duoc vai chiec, tham chi co dai ly con chang duoc chiec nao. Cac dai ly oto khi duoc hoi deu lac dau ngan ngam. Tu dau nam toi nay doanh so giam tren 40%, nay vao "thang co hon" chang con biet phai chong do nhu the nao.

Thang 8 cung la thoi diem "bao" giam gia oto, ma manh nhat la giam toi hon 200 trieu dong cua Renault Viet Nam; hay 100 trieu dong cho mot so mau xe cua Truong Hai Auto... nhung do suc mua thap, nguy co sut giam doanh thu ao thang 7 am lich kho tranh khoi.

Tuy nhien cung giong nhu xe may, neu nhin vao doanh so thi chua the noi la co giam hay khong boi chi can nhu cau tang cao vao nua dau thang 8 va cuoi thang 9 duong lich bu lai thi khong van de gi. Nguoi ta so nhat la thang 7 am lich trung voi mot thang duong lich nao do thi doanh so chac chan se giam the tham.

Kieng \'thang co hon\', kinh doanh e am, Tin tuc trong ngay, Kinh doanh, thang co hon, oto, xe may, bat dong san, Honda Kwaitexco, nguoi tieu dung
Tai phia Bac, bat dong san bat dong khi thang 7 am toi (Anh minh hoa).

Bat dong san chat vat

Thang 7 am lich cung la thang dai ky cua dan kinh doanh dia oc. Nhieu DN cho biet, buoc vao "thang co hon", viec kinh doanh gan nhu dinh don.

Theo phan anh cua nhieu san giao dich bat dong san, hai tuan cuoi thang 8 nay la thoi dem ket qua giao dich te hai nhat cua thi truong Ha Noi ke tu dau nam den nay. Mac du lai suat da ha, doi tuong cho vay mua nha dat duoc noi rong, nhung thi truong van gan nhu khong co chuyen bien.

Nhieu y kien cho biet, thi truong bat dong san da am dam trong suot thoi gian dai nen thang 7 am cang kho co hy vong va van phai tiep tuc chung kien xu huong giam gia ban tai tat ca cac phan khuc.

Ong Huynh Minh Thanh, Pho tong giam doc Hanco 9, nhan dinh, nha dat von la tai san co gia tri lon nen nguoi dan thuong khong voi vang quyet dinh mua, nhat la trong "thang co hon". San pham kho tieu thu cong voi kho khan ve tai chinh cang lam cho cac chu dau tu kho khan them.

Cac giao dich giam manh la thong tin tu mot nhan vien giao dich Cong ty dia oc Xanh (Kim Ma, Ha Noi). Theo nhan vien nay, cong ty dang mo ban mot so can ho tai tang 5 toa nha Phu Gia duong Nguyen Huy Tuong (Ha Noi). Nha da gan hoan thanh phan tho, du kien cuoi nam 2013 giao cho khach hang. Mot so khach cung tim den, nhung chi dat coc giu cho chu nhat quyet khong lam hop dong cung khong tra tien trong thang 7 am lich, cho het thang moi tinh chuyen.

Nha la tai san lon va nhieu nguoi khong thich ruoc van rui khi mua nha moi, chinh vi vay nguoi ta kieng cu rat ky cang, chon ngay dep, gio dep de nhan, tat nhien thang co hon chang ai muon lam viec nay ca - nhan vien nay ngao ngan.

Hien co hai xu huong dang dien ra tren thi truong bat dong san. Mot so DN thi an binh bat dong cho qua thoi gian nay moi tiep tuc. Ong Nguyen Vinh Minh Thanh, Tong giam doc Cong ty CP An cu lac nghiep, chia se, thoi gian nay, cong ty chu yeu dua khach hang di tham quan du an, sau thang 7 am lich moi chinh thuc mo ban. Mot so cong ty bat dong san thi tan dung thoi gian nay de to chuc hoi thao keu goi dau tu, gioi thieu du an.

Tuy nhien cung co khong it DN lai tung chieu khuyen mai, ha gia ban de kich cau, bat chap moi e ngai. Tai TP.HCM, cong ty dia oc Khang Gia chon ngay mung 9/7 am lich (tuc ngay 25/8) mo ban 321 can ho block 1 chung cu Khang Gia tai quan Go Vap. Gia can ho hoan thien thap nhat 537 trieu dong, tuong duong 11,2 trieu dong moi m2.

Cong ty co phan Dia oc Sai Gon Thuong Tin (Sacomreal) chon thoi gian 9-15/7 am lich (tuc 25-31/8) de mo dot ban hang lon nhat trong nam. Ca 10 du an duoc chao ban thoi gian nay gom HUD, Biconsi, Dai Nam, My Phuoc 3, Nha pho Go Dau, New Sai Gon, Belleza, Sealinks, Everrich, Carillon. De kich cau, Sacomreal ap dung chinh sach giam 4-20% gia thanh va tang san pham tri gia ca tram trieu dong.

Con tai Ha Noi, Cong ty Co phan Dau tu dau khi Toan cau (GP-Invest) tiep tuc mo ban can ho du an Nam Do Complex tai so 609 Truong Dinh, quan Hoang Mai voi gia 22 trieu dong/m2 (chua gom VAT). Hay nhu Cong ty CP Khach san va Dich vu Dai Duong cung vua phoi hop voi Cong ty Co phan Dat Xanh mien Bac da to chuc mo ban can ho du an Star City Nha Trang voi gia tu 1,2 ty dong/can.

Khong chi mo ban, giam gia ma khach hang con duoc huong khong it uu dai khi mua nha thoi diem nay. Mot so chu dau tu da cung cap them lua chon ban giao tho hoac goi noi that lien tuong co ban thay vi hoan thien day du, nham giam gia ban len toi 30%. Dong thoi tan dung cac dot giam lai suat lien tiep gan day, da so chu dau tu cam ket ho tro nguoi mua mot phan lai suat vay mua nha...

Phan tich ve viec nay, nhieu chu dau tu cho biet ho khong lo lang den tac dong cua thang 7 am lich doi voi thi truong bat dong san vi cac san pham chao ban hien nay co ban la nhung san pham phuc vu nhu cau that cua nguoi dan. Ma nhung nguoi co nhu cau that thuong quyet dinh mua luc co nguon tai chinh phu hop chu it khi quan tam den thoi diem nao thi nen thuc hien giao dich.

Tuy nhien, theo mot so chuyen gia, viec mo ban, giam gia trong thang 7 am lich duoc xem la nguoc voi thi truong truyen thong. Ly do cac DN lam vay, co le la ho da qua met moi, khong the cam cu lau hon duoc nua. Vi vay, day hang di duoc xem la giai phap de cat lo, giai toa phan nao chi phi tai chinh va co dieu kien de co cau lai cac khoan no.

Mac du vay, thong ke tai mot so san giao dich cho thay, hai tuan qua so luong giao dich can ho gia re tai thi truong phia Nam co tang, nhung voi khu vuc phia Bac van chim trong am dam, giao dich thanh cong trong thang 7 am lich rat thap va kinh doanh dang bi ngung tre.

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