Khach hang to sieu thi nang gia dieu hoa vo khuyen mai

Thứ hai, 17 Tháng năm 2010, 10:17 GMT+7

- Du khuyen mai giam tong cong den gan 2 trieu dong, song gia dieu hoa nhiet do cua Vietronimex Da Nang van khong thap hon gia san pham cung loai tren thi truong. Khach hang cho rang don vi nay co tinh nang gia roi... gan mac giam gia, khuyen mai.

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Khach hang buc xuc vi “10 ngay Vang”

Theo thu phan anh ngay 6/5 cua anh Than Lai, tru 198 Luong Nhu Hoc, phuong Khue Trung, quan Cam Le, TP Da Nang gui TS thi Sieu thi Vietronimex Da Nang (dia chi so 6 Pasteur, quan Hai Chau, TP Da Nang) da co hanh vi lua doi khach hang qua chuong trinh “10 ngay Vang giam gia".


Khach hang to sieu thi nang gia dieu hoa vo khuyen mai
Thu phan anh cua ban doc gui TS nho tim hieu lam ro bieu hien gian doi cua Vietronimex Da Nang trong hoat dong giam gia.
Anh Lai cho biet: "Theo quang cao chuong trinh khuyen mai “10 ngay Vang giam gia" tai Sieu thi dien may Vietronimex, sang ngay 6/5 toi den sieu thi Vietronimex tai so 6 Pasteur de mua may dieu hoa nhiet do va duoc nhan vien tu van nen mua may Electrolux so hieu 09CRA, voi gia niem yet tren san pham 7,05 trieu dong, gia khuyen mai la 6,4 trieu dong, dong thoi duoc tang 1 phieu mua hang tri gia 1 trieu dong (co the khau tu vao tien mua hang)."


Khach hang to sieu thi nang gia dieu hoa vo khuyen mai
Vietronimex Da Nang, noi dien ra chuong trinh khuyen mai "10 ngay Vang" ma anh Lai phan anh.
"Den sang hom sau, may duoc lap dat hoan chinh voi chi phi phat sinh 210.000 dong. Trong khi do, theo quang cao, chi phi lap dat duoc mien phi”, anh Lai tiep.

“The nhung, khi tra cuu tren mang thi toi thay san pham nay duoc ban voi muc gia pho bien tu 5,4 den 5,6 trieu dong, nhieu cua hang co kem theo qua tang. Tham chi, co noi con cung cap gia si o muc duoi 5 trieu dong. Ngay nhu o sieu thi De Nhat Phan Khang Da Nang, san pham nay duoc niem yet gia 5,690 trieu dong nhung duoc tang kem dien thoai di dong LG tri gia 470 ngan dong. Neu nham tinh, gia san pham o day re hon ben Vietronimex (gia ban sau khi da khuyen mai - pv) den 180 ngan dong”, anh Lai phan tich.


Khach hang to sieu thi nang gia dieu hoa vo khuyen mai

Theo anh Lai, voi gia ban cuoi cung nhu the nay thi Vietronimex da nang gia len cao roi giam gia de thu hut khach mua, khong he giam so voi thi truong.

Anh Lai buc xuc cho rang: “Nhu vay, Vietronimex co hanh vi nang gia len cao roi giam gia hang trieu dong de thu hut khach hang, chu thuc te gia van khong thap hon so voi muc gia pho bien tren thi truong, tham chi con cao hon. Viec khuyen mai gian doi nay co the xay ra tuong tu tai Vietronimex, o nhung chung loai, nhung san pham khac. De nghi cac co quan chuc nang xem xet chan chinh doi voi hanh vi nay de bao ve quyen loi khach hang, giup nhieu khach hang khac khong bi Vietronimex lua doi”.

Vietronimex Da Nang noi gi?

Ve van de nay, ong Le Duc Bay, Giam doc Marketing, Cong ty Vietronimex Da Nang cho biet, sau khi kiem tra thong tin, viec khach hang ten Than Lai mua may lanh tai Sieu thi la co. Tuy nhien, co mot so van de ma khach hang da nham lan.

“Gia ban niem yet duoc sieu thi niem yet theo dung gia quy dinh cua hang Electrolux doi voi may ma hieu 09CRA la 7,05 trieu dong/chiec. Nhung do thuc hien chuong trinh khuyen mai, nen chung toi tien hanh giam gia san pham cho khach mua. Cu the la giam gia con 6,4 trieu dong/chiec, dong thoi kem qua tang co the khau tru vao gia san pham 1 trieu dong… Neu tru het cac khoan, khach hang se thanh toan chi 5,4 trieu dong cho chiec may nay. Do la chua ke chi phi lap dat, phu kien gia do… co gia tri hon 400.000 dong/may. Cac thong tin deu duoc niem yet cong khai ngay tren san pham danh cho khach hang. Chung toi hoan toan khong co hanh vi tu y nang gia roi thuc hien khuyen mai de thu hut khach, hay khuyen mai gian doi nhu khach hang phan anh”, ong Bay tran tinh.


Khach hang to sieu thi nang gia dieu hoa vo khuyen mai

Gia cua may dieu hoa Electrolux ma so 09CRA duoc niem yet tai Sieu thi Vietronimex Da Nang so 06 Pastuer la 7.050.000 dong/chiec va da khuyen mai moi co gia 6.400.000 dong/chiec.

Mot van de nua do la chi phi lap dat, Vietronimex Da Nang da cong bo va giai thich rat ro doi voi khach hang la tang chi phi lap dat, 2m ong va chi phi bao duong 2 lan/nam danh cho khach trong dieu kien binh thuong. Trong qua trinh lap dat, neu co phat sinh, Cong ty nay phai co thong bao va duoc su dong y cua khach hang moi thu them chi phi phat sinh.

“Rieng doi voi truong hop cua anh Lai do da chon ong truoc trong tuong, buoc chung toi phai cat xe tuong, keo ong ra ngoai, han noi them ong den vi tri lap may… voi tong chi phi la 210.000 dong. Va hoan toan khong co viec gian doi khach hang trong viec nay”, ong Bay cho biet them.

Ngay 13/5, anh Le Bao, dieu hanh kinh doanh, VP dai dien hang Electrolux tai Da Nang da cho biet: "Gia niem yet cua hang doi voi loai may dieu dieu hoa Electrolux ma so 09CRA tai cac sieu thi dien may tren dia ban Da Nang co gia la 6,4 trieu/chiec. Rieng 2 sieu thi De Nhat Phan Khang va Metro co quy dinh thap hon doi chut. Con viec giam gia nhu the nao doi voi gia cuoi cung thi tuy thuoc vao chuong trinh khuyen mai cua tung sieu thi, tung cong ty kinh doanh. Phia Electrolux chi mien phi cong lap dat, phu kien la 2m ong dong doi voi tat ca cac san pham cua hang".

Cung ngay, theo xac nhan cua Dai dien sieu thi dien may Ebest thi loai may dieu hoa Electrolux ma so 09CRA (loai 1 ngua) co gia ban tren thi truong Da Nang la 5,4 trieu dong/chiec.

Truoc thong tin tra loi cua cua Vietronimex Da Nang, anh Than Lai van giu nguyen y kien rang viec Vietronimex Da Nang niem yet gia cao la 7,05 trieu dong roi tien hanh giam gia xuong 6,4 trieu dong va tang phieu mua hang 1 trieu dong de co gia ban cuoi cung la 5,4 trieu dong khong phai la khuyen mai lon, ma chi la "chieu" de thu hut khach.

"Thuc te khong co khuyen mai vi neu bo het khuyen mai, gia ban tai Vietronimex cung chi ngang bang voi cac sieu thi tren thi truong. Vietronimex khong trung thuc voi khach hang trong chuong trinh khuyen mai nay. Con doi voi cac y kien khac nhu khoan thu phat sinh, thoi gian lap dat... chi la phu vi cung su da roi", anh Lai bay to buc xuc.

» Cu dan mang xon xao truoc hoa qua thoi o sieu thi Metro
» Noi da ga vi nhung mon hang rua nat o sieu thi Metro
» Tui do trong sieu thi

Theo ban, cach giai thich cua Vietronimex Da Nang co thuc su hop ly? Ban da bao gio gap phai tinh huong tuong tu? Hay chia se voi chung toi nhung suy nghi cua ban vao o thao luan duoi day. Tran trong cam on!

Bai, anh : Buu Lan

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