Hang dien lanh it ky vong trong mua nong

Thứ hai, 19 Tháng ba 2012, 09:56 GMT+7

Hang dien lanh it ky vong trong mua nong Mua kho nam ngoai, thoi tiet khong qua nong, suc mua thap khien cac cong ty nhap khau va nha ban le dien may ton mot luong kha lon mat hang may lanh Trong mua nong nam nay, cac nha san xuat lan cac nha ban le san pham dien lanh to ra rat e de chuan bi nguon hang do tinh hinh kinh te kho khan.

Trao doi voi PV, truong phong logistics cong ty nhap khau cua mot thuong hieu Nhat Ban cho hay, luong hang danh cho mua nong nam nay nhu may lanh, tu lanh nhap ve chi bang nam ngoai, va bang nam ngoai tuc la da giam kha nhieu so voi nam 2010, nam ma mat hang mua nong “chay”.

Theo ong nay, dung la nam nay thoi tiet nong hon, khac nghiet hon, nhu cau tieu thu may lanh do do co ve cao hon nhung kinh te kho khan nen cac cong ty khong dam mao hiem dua nhieu hang ve.

Ben canh do, mot yeu to khac khien cong ty nay “chun tay” nhap hang la do thi truong van con ton mot luong lon hang tu mua nam truoc. “Theo toi biet, nam ngoai co hang da chiet khau lon de cac trung tam dien may lay may lanh. Cac trung tam ban khong het nen ton den nay”, ong nay dan chung.

Cung theo ong nay, cung vi khong ky vong vao thi truong nam nay nen hang ben ong se khong co san pham moi. Don gian la vi phan thu vao khi thi truong yeu khong du bu cho phan kinh phi lon da dau tu de co mot san pham moi voi nhieu khau nhu nghien cuu, quang ba, gioi thieu.

Anh Tuan, mot tong dai ly chuyen cung cap, lap dat may lanh cho cac khach san, nha hang, cong ty cung xac nhan, cho den thoi diem nay chua thay mau san pham moi nao tu nha san xuat. “Moi nam, neu co hang moi la cac hang da ruc rich tung quang cao. Nam nay quay di quay lai cung chi co cac mau von da quen thuoc, su dung cong nghe tiet kiem dien hoac khu mui khong khi”, anh Tuan noi.

Trong khi do, cac nha ban le cho hay, da co nhung dieu chinh ve hang hoa de phu hop voi tinh hinh thi truong. Theo ong Le Pham Anh Thy, Giam doc khoi tiep thi, Trung tam mua sam Sai Gon Nguyen Kim, trong nam nay, chuoi he thong ban le dien may nay tang nguon hang dong pho thong (tuc cac san pham chi co chuc nang, thiet ke thong thuong) voi gia “mem” de khach hang lua chon. Do se la cac san pham may lanh co gia 7 - 9 trieu dong/san pham hay tu lanh o muc 3,5 - 6 trieu dong/san pham… Ben canh do, don vi nay cung se thuc hien nhieu chuong trinh khuyen mai de thu hut nguoi tieu dung trong boi canh ai cung dang "that lung buoc bung".

Theo ong Thy, o thoi diem hien tai, suc mua o mat hang may lanh bat dau tang dan khi thoi tiet nang nong. Tuy vay, da co su thay doi trong viec lua chon cac san pham cao cap va pho thong. Neu nhu cac nam ve truoc, ty trong cac mat hang hi-end (hang cao cap, thiet ke moi, su dung cong nghe moi) chiem 60% va mat hang pho thong chiem 40% thi nay da thay doi theo chieu huong nguoc lai. Cac dong san pham pho thong tang manh hon so voi dong trung va cao cap. Ngoai ra, khach hang mua may lanh, tu lanh, may giat chu yeu la mua san pham moi. Luong khach hang mua cai thu 2, thu 3 hoac doi san pham da giam.

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Mua kho nam ngoai, thoi tiet khong qua nong, suc mua thap khien cac cong ty nhap khau va nha ban le dien may ton mot luong kha lon mat hang may lanh

Ong Bui Tan Cuong, Giam doc tiep thi chuoi trung tam dien may va noi that Thien Hoa cung thua nhan, tuy dau nam den nay co nhung “phan khoi” nhung chua tao duoc niem tin. Khong noi ro se thay doi co cau hang hoa giua cac san pham dat tien va cac san pham gia mem nhung ong Cuong cho hay nam nay Thien Hoa se co rat nhieu loai quat, su dung nhieu cong nghe moi, voi nhieu muc gia gioi thieu den nguoi tieu dung. Ben canh do, de kich cau tieu dung, chuoi he thong nay da bat dau khoi dong chuong trinh thuong nien danh cho mua he tu giua thang 3, som hon moi nam 2 thang.

Ve gia cac mat hang, Trung tam mua sam Sai Gon - Nguyen Kim xac nhan da tang hon so voi nam ngoai. Cu the, cac san pham may lanh tang khoang 15-20%, mot so dong tu lanh tang duoi 10%. Nguyen nhan la do nguon cung hang hoa bi thieu hut do tran lu lut o Thai Lan, noi dat nhieu nha may san xuat hang dien tu cua Nhat Ban, hoi thang 10 nam ngoai.

Theo ghi nhan cua PV, muc tang cua nhieu mat hang da duoc nhieu trung tam dien may ap dung tu truoc Tet Nguyen dan.

O thoi diem hien tai, sau khi cac mat hang thiet yeu nhu xang dau tang 10%, dien chuan bi tang, ong Cuong cua Thien Hoa cho biet, cac nha cung cap lai dang “danh tieng tang gia”. Theo ong Cuong, trong so nay co mot so la kho khan dau vao nhung cung co ca nhung nguoi co hoi, tang gia kieu “tat nuoc theo mua”.

“Muc tang cu the nhu the nao cuoi thang 3 se ro. Quan diem cua chung toi la cai nao gong duoc thi gong, con neu cang qua thi cung phai chap nhan de duy tri nguon hang ban”, ong Cuong noi them.

Nguon cung hang tu Thai Lan da duoc noi lai

Theo cac trung tam dien may, nguon cung hang dien tu, dien lanh cua cac hang da duoc noi lai sau mot thoi gian bi gian doan boi anh huong cua dot lu lut o Thai Lan hoi cuoi nam ngoai. Theo do, mot so nha may do chi anh huong nhe nen da som khac phuc va cung cap hang tro lai. Hang bi anh huong nang nhat la Toshiba thi cung dieu tiet tu cac thi truong khac dua ve Viet Nam.


Hang dien lanh dang...nong

Theo Minh Tam (Thoi bao kinh te Sai Gon Online)

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