Hang Thai Lan dan chiem linh thi truong

Thứ tư, 24 Tháng mười 2012, 08:52 GMT+7

Truoc day, cac cua hang ban hang tieu dung Thai Lan chi nam khiem ton o mot vai con pho thi hien nay chung da moc len nhu nam. Hang Thai duoc long nguoi Viet nho chat luong tot va mau ma dep.

Hang Thai ngay cang tien sau vao noi dia
Den luot hang Thai \'tan cong\' cho Viet

Hang Thai Lan do bo, tai chiem thi truong Viet Nam

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Canh tranh voi hang Trung Quoc

Tu nam 2011, hang tieu dung Thai Lan duoc nhap khau vao Viet Nam nhieu chi dung sau hang Trung Quoc. Hang co xuat xu Thai Lan da nhanh chong chiem duoc cam tinh cua nguoi tieu dung Viet Nam nho mau ma dep, chat luong tot va gia ca tuong doi hop ly voi thu nhap cua nguoi Viet.

Den mot cua hang tieu dung Thai Lan tren pho Phao Dai Lang, trong dien tich trung bay chi hon 10m2 chung toi thay co den hang tram mat hang tieu dung. Tu giay dep den bat dua, choi lau nha, hoa my pham, do gia dung, quan ao… voi gia ban chi cao hon mot chut so voi hang Viet Nam.

Sau nhieu vu viec tai tieng ve chat luong thap kem cua hang Trung Quoc, hang tieu dung Thai Lan co co hoi mo rong mang luoi kinh doanh. Hau nhu bat ky mot tuyen pho nao: Tay Son, Giang Vo, duong Lang, To Hien Thanh, duong 70… cung co cua hang chuyen ban hang nhap khau Thai Lan. Ngay trong boi canh kinh te kho khan nay, hang Viet ton kho cao, nhung tren pho Lang Ha, nhieu cua hang ban hang Thai Lan van duoc khai truong. Ben canh do, cac mat hang dien tu, dien may cua cac hang: Sharp, Philips, Panasonic, Sanyo… dat nha may san xuat o Thai Lan, phan phoi tai thi truong Viet Nam thay the mot luong khong nho hang san xuat tai Trung Quoc truoc day. Dieu nay phan nao noi len suc hap dan cua hang Thai doi voi nguoi tieu dung Viet.

Hang Thai Lan dan chiem linh thi truong Viet Nam
Hang Thai Lan dan chiem linh thi truong

Ngam ve he thong tieu thu hang Viet


Danh gia cong bang, hang Thai Lan hon han hang Trung Quoc ve chat luong va khong thua kem ve mau ma. Con so sanh voi hang Viet, gia hang Viet re hon khong dang ke nhung chat luong va mau ma thi co khoang cach kha xa. Chang han, do gia dung bang nhua Thai Lan lam bang nhua deo, co trang tri hoa van, mau sac bat mat, trong khi hang Viet Nam thuong don dieu mau ma, co go sac canh… cho thay nguoi san xuat chua dau tu nhieu cho san pham.

Hoa my pham cua cac tap doan da quoc gia san xuat tai Thai Lan cung co chat luong nhinh hon hang san xuat tai Viet Nam. Thuc te nay cung noi len, doi voi nguoi tieu dung, gia ca phai di lien voi chat luong, va sau do la mau ma. 3 yeu to nay tao nen suc canh tranh cho bat ky san pham nao.

Hang Viet tai thi truong Viet co loi the to lon ve su am hieu khach hang va mang luoi phan phoi. Nhung nguoi tieu dung lai chua thay cac cua hang tieu dung chuyen doanh hang Viet Nam! Do la diem yeu cua cac nha san xuat khi ho chua quan tam toi mang luoi phan phoi. Hang tieu dung Viet du de phuc vu nguoi Viet nhung thuong bi lan lon trong “bien” hang Trung Quoc o bat ky cua hieu tap hoa nao. Viec tron lan hang Viet voi hang Trung Quoc gia re da vo tinh ha thap thuong hieu hang Viet, danh dong hang Viet voi hang kem chat luong troi noi tren thi truong.

Cac doanh nghiep Viet Nam co the lien ket voi nhau de mo mang luoi phan phoi hang Viet bang chinh sach tot cho cac dai ly, tuong tu nhu hang Thai Lan hien gio de day manh tieu thu hang noi dia. Biet dau khi ay, nguoi Viet khi sang Lao, sang Thai Lan… lai bat gap cac cua hang chuyen doanh hang Viet!

(Theo ANTD)

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