Y tuong nao cho slogan quang ba du lich Viet Nam

Thứ sáu, 01 Tháng tư 2005, 15:16 GMT+7


Cuoc thi slogan quang ba cho du lich Viet Nam lan dau tien duoc to chuc da thu hut nhung y tuong sang tao cua du khach nuoc ngoai – nhung nguoi rat nhay cam voi nhung gi ho duoc tiep can thong qua du lich Viet Nam.

Dave Rosenblatt – tac gia cau slogan: Vietnam- You’ve seen the war, now see the warm (Viet Nam - ban tung thay chien tranh, gio se thay su nong am) ly giai y tuong cua minh: Hay thu yeu cau nhung nguoi nuoc ngoai da den Viet Nam nhan xet ve dat nuoc nay bang chi mot tu thoi, cau tra loi se la “dep”, “kien nhan” hay “da dang”.

Rieng toi, toi nhan xet bang tu “nong am” – mot tu khong chi noi ve thoi tiet ma con ve nhung sac mau khac cua Viet Nam, tu nhung canh dong lua xanh muot den nhung cung bac nhe nhang nhung day khi phach cua mau hoang hon tren khuon mat con nguoi va phong canh noi day. Do con la hoi am cua tinh nguoi Viet Nam – hoi am cua nhung nguoi da di qua bao cuoc dau tranh va tham kich, bao ngheo kho va nghich canh…

Nhung slogan khac duoc chon vao vong chung khao:

Rediscover yourself- Discover Vietnam cua Lisa Beeslay (tam dich: Kham pha Viet Nam- tim lai ban than); Vietnam, the poor rich country cua Adam McCarty (Tam dich: Viet Nam - ngheo kho nhung giau co); Sensuous Vietnam cua Peter Morrissey (Tam dich: Viet Nam cuon hut giac quan); Vietnam, living passion cua Nguyen Ngan Hien (Tam dich: Viet Nam - niem dam me song).

Giai chinh thuc duoc trao cho:

Vietnam, the smile of Asia cua Ralph Freda (Australia) (tam dich: Viet Nam- nu cuoi cua chau a) va Vietnam, Flavours of Mind cua Adam McCarty (My) (Tam dich: Viet Nam - nhung mon an tinh than).


Voi mot cach tiep can khac, Rod Murray - tac gia cau Living moment: Vietnam, where old is news (Khoanh khac song: Viet Nam, truyen thong ma hien dai) bay to: Suc song manh liet trong cuoc song thuong ngay cua nguoi dan Viet lan toa khap noi tren manh dat nay. Mac du khong phu thuoc vao nguon thu nhap tu nganh du lich, nhung nguoi dan o day luon coi mo va san long chia se cuoc song cua ho ve khong gian, van hoa, cac mon an cung va triet ly cua ho khien du khach den day khong chi quan sat, tim hieu ma con hoa minh vao cuoc song do…

Erika & Tony Kluge – hai vo chong du khach tham gia cuoc thi bay to, lan dau toi Ha Noi, vo chong chung toi duoc chung kien ngay nhung canh tuong va huong vi moi la cua cuoc song noi day: tu chiec xe may nho be cho lon chay ngoat ngheo tren duong pho den khu san bay hien dai. Chung toi da biet toi mot Ha Noi ban ron, nhon nhip bi dan xen boi nhung toa nha thoi thuoc dia, nhung chiec banh ngot kieu Phap con ngon hon o Phap, hay mot ngoi den co kinh toat len ve dep huyen dieu dam chat phuong dong. Ky uc ve cuoc chien tranh truoc day co the lam mot vai du khach lo ngai. Nhung su nong am va thinh tinh cua nguoi dan se nhanh chong khien ban muon kham pha manh dat nay.

Voi tinh cam do, Erika & Tony Kluge da dua ra cau slogan: Vietnam-Savour the difference (Viet Nam – Mot net rieng) duoc chon vao vong chung ket

Cuoc thi Slogan cho du lich Viet Nam do Tap chi The Guide (mot an pham cua TBKTVN to chuc). Duoc khoi dong vao thang 5-2004, cuoc thi nham tim ra mot loi quang ba du lich Viet Nam bang tieng Anh. Ngay 29-3-2005 cuoc thi ket thuc, Ban to chuc da nhan duoc tren 500 slogan. Nguoi du thi tre nhat la mot du khach 16 tuoi.

Gan day, du luan da ban nhieu ve cau slogan quang ba cho du lich Viet nam. Cuoc thi nay la mot dip tham khao, it nhat la duoi goc do van hoa hon la kinh doanh, nhung phuong an thu vi duoc nhung nguoi truc tiep thu huong du lich Viet Nam sang tao.

Theo TP



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