Thanh cong va that bai cua Google trong nam 2011

Thứ bảy, 30 Tháng bảy 2011, 08:37 GMT+7

– Nam 2011, Google da co nhieu but pha nhung cung mac phai khong it that bai. Sau day la nhung thanh cong va that bai noi bat nhat cua Google.

1. Google+

Mac du Google+ khong nam trong top cac mang xa hoi duoc nguoi dung ua chuong nhat nhung Google van nuoi tham vong lon ve cac du an cho Google+. Do la cac du an nhu ho tro nguoi dung gui tin de kiem soat nhom nguoi bat ki mot cach chat che hay cac dich vu rat tiem nang khac nhu YouTube, Google Doc.

Cho du Google moi chi moi nguoi dung su dung thu nhung so nguoi dang ki da dat 20 trieu nguoi.


Thanh cong va that bai cua Google trong nam 2011
Google+ la thanh cong cua Google

2. Buzz

Co the noi Google Buzz la that bai nang ne cua Google boi ngay tu khi Google Buzz bat dau di vao hoat dong da bi phan nan la bat chuoc Twitter thiet lap nhung ghi nho ngan trong Gmail. Nhung “don dau” nhat doi voi Google la nhung cao buoc ve su xam pham thong tin ca nhan va hau qua la Google se phai chiu su kiem soat cua Uy ban thuong mai lien bang trong vong 20 nam.

Day la mot chien thang lon doi voi nguoi su dung nhung voi Google thi day dung la “don dau” nho doi.


Thanh cong va that bai cua Google trong nam 2011
Buzz la "don dau" cua Google

3. Les Paul Guitar Doodle

Ngay tu khi xuat hien, mau Les Paul Guitar Doodle da tro thanh hien tuong va gay “nghien” cho nguoi su dung. Mau Doodle co giao dien giong nhu mot cay dan guitar va cho phep nguoi su dung tuong tac truc tiep voi cay guitar ao do. Day la giao dien tren trang chu cua Google nhu mot su tuong nho va tri an doi voi huyen thoai guitar Les Paul.


Thanh cong va that bai cua Google trong nam 2011
Les Paul Guitar Doodle thanh cong vi gay "nghien" cho nhieu nguoi

4. Honeycomb

He dieu hanh Android 3.0 hay con goi la Honeycomb la mot that bai doi voi Google. Nguyen nhan cua su that bai truoc het la vi su gioi thieu cham tre cua Google: Google da tung Honeycomb sau khi iPad xuat xuong khoang nua thang.

Do do, du mot so cong ty san xuat phan cung co su dung phan mem cua Google de cho ra doi may tinh bang thi thi truong van bi iPad cua Apple thong tri.


Thanh cong va that bai cua Google trong nam 2011
Honeycomb la bai hoc cho Google ve thoi diem

5. Chromebooks

Tu khi ra doi, Chrombook da co khoi dau tot voi so luong ban ra rat lon tren trang web ban hang truc tuyen noi tieng Amazon. Nhu the Google cung hoan toan co co so de tin tuong rang Chromebook se la mot trong nhung san pham cua tuong lai. Tuy nhien, de dat duoc dieu nay, cac phan mem Chrome OS can phai nang cap hon nua.


Thanh cong va that bai cua Google trong nam 2011
Chromebook la mot thanh cong khac cua Google

6. Google Music

Google music la dich vu am nhac giai tri duoc nhieu nguoi ki vong trong nhieu nam troi nhung khi Google music di vao hoat dong da mang lai mot noi that vong lon doi voi nguoi su dung. Nguoi su dung phan nan rang tham chi Google music con thua ca Cloud Player cua Amazon da co mat tren thi truong tu mot thang truoc do.

Ca hai dich vu tren deu luu nhac cua nguoi su dung trong kho chua nhac cua he thong nen nguoi dung chi co the nghe nhac trong kho chua nhac thong qua may tinh hoac smartphone. Tuy nhien, toi thieu thi viec so hoa am nhac cua Amazon con hieu qua hon cua Google vi Google luon gap truc trac trong viec xu li ten cac bai hat va tai cac bai hat moi.


Thanh cong va that bai cua Google trong nam 2011
Google Music gay that vong cho nguoi su dung

7. Giao dien moi cua Google

Cung voi viec tung ra Google+, Google da thay doi cac giao dien cho nhung ung dung khac nhu tim kiem, ban do, tin tuc, gmail. Su thay doi nay tap trung vao viec in dam cac chu do, nut to mau xanh, khoang trong mau trang va nhung bieu ngu phia tren link ung dung khac cua Google.


Thanh cong va that bai cua Google trong nam 2011
Day la mot trong nhung yeu to khien Google ngay cang hap dan

8. Phat minh cua cong ty Nortel

Mac du Google da dau tu hang ti do vao Nortel – cong ty truyen thong cua My de co duoc cac phat minh co gia tri. Nhung khi Nortel bi pha san thi cac phat minh cua Nortel van bi roi vao tay cac doi thu cua Google nhu Apple, Microsoft. Du da bi mat nhieu phat minh vao tay cac doi thu nhung Google co le se con phai mat them nhieu tien nua de chung minh ban quyen cho mot so phat minh khac ma Google dang giu.


Thanh cong va that bai cua Google trong nam 2011
Nortel khien Google phai "lao dao"

9. Phan mem ITA

Bo Tu phap My da ra quyet dinh cho phep Google tiep tuc so huu phan mem ITA. Quyet dinh nay da giang mot don manh doi voi cac cong ty Expedia va Orbitz nhung dong thoi cung mang cho Google loi the tro thanh nha mang tim kiem lon nhat tren the gioi.


Thanh cong va that bai cua Google trong nam 2011
Google ngay cang cung co vi tri cua minh nho ITA

10. Bing

Su xuat hien cua Bing da lam mat mot luong khach hang lon khong su dung cong cu tim kiem cua Google. Tiep do, nhung cao buoc cua Google ve viec Bing sao chep cac ket qua cua Google vao cong cu tim kiem cua minh cung bi bac bo. Cuoi cung, Google phai chap nhan them mot doi thu moi dang gom.



Thanh cong va that bai cua Google trong nam 2011
Bing la moi de doa cua Google

Minh Tuyet (theo pcworld)



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