Dien thoai cao cap lien tuc rot gia tai Viet Nam

Thứ tư, 25 Tháng tư 2012, 09:54 GMT+7

Cuoc chien canh tranh ve may di dong tai Viet Nam ngay cang khoc liet. Trong tuan qua, thi truong di dong ghi nhan su sut gia cua hang loat dong may cao cap.

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Dan buon khoc vi dien thoai mat gia

Hai tuan dau thang 4, thi truong sieu di dong hang xach tay ghi nhan su sut gia manh cua mot loat dong may mac du chi vua xuat hien tren thi truong.

Truong hop dau tien co the ke den sieu pham Sony Xperia S, von la chiec dien thoai duoc danh gia cao tai Mobile World Congress 2012, cung nhu la dai dien dau tien cua Sony sau khi chia tach voi Ericsson.

Anh Thanh Van, chu cua hang di dong hang xach tay tai pho Ba Trieu cho biet: "Thang truoc toi om chuc cai Sony Xperia S voi gia hon 12 trieu, dinh ban ra chenh tren duoi 1 trieu. Vay ma chua kip tieu thu thi da nhanh chong rot gia va hien tai con ton 5 may phai ban gia 11".


Dien thoai cao cap lien tuc rot gia tai Viet Nam
Nhieu mau di dong xach tay dong loat mat gia manh trong thang 4

Bat chap suy thoai, thoi gian gan day Viet Nam tro thanh diem den nong bong cua nhung chiec sieu di dong toi tu cac hang dien thoai danh tieng. Mot trong nhung diem noi bat cua thi truong moi noi nay chinh la viec hang vua ban ra tren the gioi chua day 1 ngay la thi truong trong nuoc da co hang, tham chi trong nhieu truong hop con co truoc ca le ra mat tai nuoc ngoai.

Chinh vi le do, thoi diem dau nam, nhieu gioi dan buon truoc day von danh hang da mang thi nay cung tap trung vao cac phan khuc tam cao cap nham danh vao thi phan ngach voi suc chi tieu "bao tay" cua mot bo phan nguoi tieu dung Viet.

Nam trong top dien thoai sang, LG Prada 3.0 cung thuoc phan khuc gia kha cao khi moi gia nhap thi truong. Co luc gia chiec dien thoai thoi trang nay len toi 14 trieu/may phien ban xach tay tu Anh quoc.

Tuy nhien, cung chi sau vai tuan e chong cho, nguoi mua thi it, nguoi hoi thi hiem, gia LG Prada 3.0 hang xach tay da sut manh, mat toi gan 4 trieu/may va can muc gia duoi 10 trieu chi trong chua day mot thang.

Mot chu hang om "qua dang" nay cho biet: "Cu nghi Prada la thuong hieu manh thi se keo khach mua dien thoai cua LG, nhat lai la smartphone loi kep Android, tich hop NFC. The nhung cai dop dien thoai LG van con lon qua nen hau nhu chang may ai quan tam toi thuong hieu nay, ke ca khi no gan voi mac thoi trang danh gia".

Chung canh voi LG Prada 3.0 la chiec dien thoai Nokia Lumia 800 dinh dam. Thoi diem thang 11/2011, co luc hang xach tay cua dong may nay day gia len tan 13 trieu/may bat chap nhung tin hieu am dam cua thi phan di dong Windows Phone.


Dien thoai cao cap lien tuc rot gia tai Viet Nam
Dan buon chun tay voi viec "luot song" cung cac sieu di dong hang xach tay


Vay nen, chi sau 3 thang, gia may da quay ve muc hon 10 trieu va nhieu chu hang khong the cat lo bang cach giam gia sau hon. Anh Huy Thinh, quan ly cua mot cua hang ban DTDD o pho Le Duan cho biet: "Vi thay mau may nay dep giong Nokia N9 nen cua hang nhap thu vi biet dau nguoi dung muon "doi mon". Tuy nhien suc cau cua thi truong dang da suy thoai von da yeu thi nay van con khat khe voi dong Windows Phone. Ket qua la cua hang ton gan chuc may tu truoc Tet den nay va gia 10,2 trieu la da lo moi may gan 1 trieu".

Bi dat hon, boi Nokia Viet Nam sau thoi gian chung chinh viec nhap Lumia chinh hang ve thi dau thang 4 vua qua da quyet dinh ra mat cac dong san pham Windows Phone tai Viet Nam voi muc gia bang gia hang xach tay. Dong thai nay them mot lan nua khien cac chu hang hot hoang va phai ha gia moi may them gan 1 trieu bat ke dang ban lo neu nhu khong muon om hang "chet chim" nhu loi mot chu cua hang nhan dinh.

Theo anh Le Duong, mot dai ly chuyen doanh di dong xach tay lau nam cho biet: "Hien nay giua thoi the nhu the nay viec danh hang ve chi la hot vang voi so luong it chu khong may ai dam om hang nua. Tinh ra gam chuc may la mat dut 100 trieu nam choi dai roi lo trong khi cung muc dau tu do xe nho ra, danh cac dong tam trung co khi de tieu thu, sinh loi tot va quan trong nhat la quay vong von nhanh hon".

Long dong cho "bat day"


"Cu cai da nay thi hang di dong xach tay vua chom len ngoi roi cung mau xui thoi", Truong Anh, chu cua hang di dong than tho. So la tu dau nam toi gio, hau het cac model hang xach tay cua Apple, Motorola, Sony, HTC lan luot mat gia bat ke thoi diem Quy I la khoang thoi gian vang cua gioi kinh doanh di dong.

Ben canh viec nguoi tieu dung that chat chi tieu voi do xa xi thi viec giai doan 2011-2012 dang la khoang thoi gian buoc dem cong nghe - khoang thoi gian ma tinh dot pha trong cau hinh, tinh nang khong duoc nhan manh o tren cac san pham moi la mot ly do nhan tien de kich cau.

Chi Luu Huong, khach hang chuyen choi sieu di dong cho biet: "Minh khong may khi quan tam den cau hinh may ma chi chu trong tinh thoi thuong va cac chuc nang doc dao. De y tu nam 2010 den gio chua co dong may nao thuc su thuyet phuc, toan binh moi ruou cu nen kho co the lam toi xuong tien mua may".

Theo giai thich cua anh Vu Trung, mot chuyen gia cong nghe thi: "So di cac hang lon chua the dua ra san pham voi mau ma moi la vi day chuyen, nhan luc va ca nguyen vat lieu vua xay dung de van hanh cho san pham xong, gio khau hao chua het nen duong nhien cac model di dong ke tiep hao hao nhau. Viec dau tu mot day chuyen lap rap moi se ngon kinh phi khong lo, do la con chua ke toi viec tuyen dung them lao dong moi, dao tao lao dong cu de nam bat phuong thuc lap rap san pham moi nua".

Day cung la ly giai tai sao iPhone 4 va 4S hay Samsung, HTC cai nao cung na na nhau tu cau hinh cho den hinh thuc. Tuy nhien, thoi diem den toi nhat thi cung la luc can ke anh sang. Voi viec da khau hao xong day chuyen, cong nghe, nam 2012 du kien se la luc nhieu san pham khac la ra doi de kich cau tieu dung.

Anh Huy Thach, chu cua hang iPhone, pho Ba Trieu cho biet: "Chac phai ban tuc tac cho qua he cho thoi thoi. Phai it nhat thang 8, thang 9 thi truong moi bat dau co tin hieu khoi sac va cac mat hang di dong moi moi ve o at duoc".

Tuy nhien, khi duoc hoi se buon ban model hang xach tay nao cho den luc do thi da so chu cua hang deu chep mieng, va da so deu theo huong "an dong", "hot vang" mot vai mau dien thoai moi ra, so luong it duoc den dau hay den do thay vi om hang nhu thoi gian vua qua.

Vuong Long / VNN

» Nhung cai nhat tai Dai hoi di dong the gioi 2012
» Smartphone manh nhat the gioi ra mat trong thang 6
» Smartphone ung cau "tien nao cua nay"
» 5 dieu chu y khi ban muon doi Smartphone
» Smartphone mong nhat the gioi ra mat trong thang 6
» Smartphone ton pin la do quang cao tren ung dung
» Tai khoan ngan hang co the bi tan cong qua Smartphone
» Video: Tien co the duoc "rut ra" tu Smartphone
» Intel mo rong danh muc Smartphone
» "Ngua than" duoc dung bang 3000 Smartphone
» ViewSonic bat mi ve bo 3 smartphone 2 sim




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